About Colin Cesvette
Colin Cesvette is a passionate believer in all things digital with a result driven track record. A varied skill set covering consultancy, programme and project management delivering business solutions in support of global business transformation, cost savings, process automation, customer engagement, lead acquisition and customer retention.
Knowledgeable as well as adaptable in his approach to delivery covering a wide range of market sectors including Samsung, KPMG, American Express, Reed Elsevier, Nissan, IPC and the BBC with budgets in excess of 2 million. The solutions targeted the transformation and implementation of CMS and CRM platforms and the creation of new websites with technology as the driver to generate user segmentation, customer engagement, return on influence, lead generation and customer retention.
With a strong technical background and an ability to act as the glue between technical and business team’s the focus of delivery targets the development of global content based on semantic technologies and content strategies, a user-centered design where mobile is at the heart of user experience and social engagement enabling the development of personalisation.
Experienced in working with Agile frameworks and waterfall methodology with good stakeholder management to ensure projects are managed to time, cost and quality. Solid leadership skills; able to build and guide top-performing teams with an ability to communicate at all levels covering management, vendors, and internal departments to coordinate project objectives and goals.
Skills & abilities
Hobbies & Interests
See Hands On Capabilities
Roles & Responsibilities
I also support Samsung Electronics Europe appointed agencies and all cross functional teams in digital (i.e. Analytics, Acquisition, CRM/Retention/Loyalty, Customer Experience and Innovation, Platforms, Retail/PurePlayer, B2C and B2B, Direct to consumer e-commerce, etc.) focusing on functionality, user experience and retention across brand, PR, CMI and retail.
Digital Strategy Development
Multi-Channel capabilities with stakeholder, vendor and agency management.
Project and budget planning from concept through to implementation
Global Digital Transformation
Establishing global reach, multilingual site optimisation, global stakeholder expectation management, roll out planning and ecommerce currency financial management
Responsive and Mobile Delivery
Define user experience, calls to action and personalisation requirements
Search Engine Optimisation
Based on semantic web technology define taxonomy structure aligned with semantic search capabilities