About Colin Cesvette
Colin Cesvette, holds many titles but focuses on one digital objective and that is to increase user experience and return on investment while taking advantage of technology advancements and implement effective strategies that target business goals.
Having worked with a variety of corporates including Samsung, KPMG, American Express, Reed Elsevier, Nissan, IPC and the BBC with budgets in excess of 2 million the project goals cover digital transformation to increase user experience and customer retention while identifying competitive advantages that adhere to the project KPI’s and critical success factors.
As a believer in all things digital the approach to delivering digital success should target defining a multichannel digital solution as a conceptual model supported by a digital strategy enabling the selection and management of the technology platform key in meeting speed to market, customer engagement and customer retention.
Colin Cesvette’s delivery experience covers Agile frameworks and waterfall methodology with good stakeholder management to ensure projects are managed to time, cost and quality. Solid leadership skills; able to build and guide top-performing teams with an ability to communicate at all levels covering management, vendors, and internal departments to coordinate project objectives and goals.
Skills & abilities
Hobbies & Interests
See Hands On Capabilities
Roles & Responsibilities
I also support Samsung Electronics Europe appointed agencies and all cross functional teams in digital (i.e. Analytics, Acquisition, CRM/Retention/Loyalty, Customer Experience and Innovation, Platforms, Retail/PurePlayer, B2C and B2B, Direct to consumer e-commerce, etc.) focusing on functionality, user experience and retention across brand, PR, CMI and retail.
Digital Strategy Development
Multi-Channel capabilities with stakeholder, vendor and agency management.
Project and budget planning from concept through to implementation
Global Digital Delivery
Establishing global reach, multilingual site optimisation, global stakeholder expectation management, roll out planning and ecommerce currency financial management
Responsive and Mobile Delivery
Define user experience, calls to action and personalisation requirements
Search Engine Optimisation
Based on semantic web technology define taxonomy structure aligned with semantic search capabilities